Lien du Webinar: https://www.youtube.com/watch?v=0vvWK74bQ7c
"A Roadmap to Bookings Webinar" presented by Tracy Terry from Trust Media hosted by Wisconsin Hotel & Lodging Association.
WHAT IS SOCIAL MEDIA
= Web-based and mobile technologie to turn communication into interactive dialogue
Hundreds of social medias from different types:
- social networks
- blogs
- forums
- comments
- vidéos, photos
- microblogs
Microblogs = websites that contain brief entries focused on daily activity (example Twitter).
WHY SOCIAL MEDIA
- To be what people are interested in
- Start pulling customers to you ==> customers wants relationship / interaction
- To produce leads and sales B to B and B to C
Technology ------- IMPACT ------- Consumers way to buy ------- IMPACT ------ Marketing Strategy
Companies need to adapt!
WHERE SOCIAL MEDIA
Facebook
For example: US Internet users spend more time on Facebook than any other web brand
The main reason why people are on Facebook are "to share and communicate with their friends" and "to let their friends know what they support".
Twitter
Twitter is mainly used for the same reasons as Facebook.
Companies get creative!
You can use social media for management purpose: something goes wrong within your company, tweet it and see what are your employees reactions, customers, followers, etc.
Youtube
3rd most popular website after Facebook and Google
Website is very well referenced and always come up as first results on Google search if a video is corresponding to your research.
Flickr, Google +, etc.
Foursquare
= location based social media network
- Good for hotel
- Create deals
- Loyalty social = get a free drink every fifth check in / discount for the mayor (the best booker each month)
Yelp
= review site good for local search / around you
Interconnected with Facebook
SOCIAL MEDIA IS PART OF THE SEO
Social Search
Recommendation from a friend is more considered than recommendation from a stranger. If one of your friend liked or shared something and sometime later you look for a similar research, the product or service he like he's the one that will pop-up first on your results, like if your friend recommended it to you.
==> personalized search results
==> influence purchase decisions
HOW COMPANIES SWITCH TO THIS NEW REQUIRED MARKETING
- increase your website traffic and your social networks leads and likes ==> "be generous: the more you share, the more you have return"
- compare constantly yourself to your competitors
- create remarquable / valuable pieces of informations
My feedbacks
"Thanks to this webinar I discovered new concepts about social media: microblog, loyalty social.
I also discovered hospitality and tourism websites or social media platforms that I didn't know about such as Foursquare. "
"The social media part was very valuable; the orator was really going into a deep analysis of the social media impact on consumers and on today's marketing strategies. It is very interesting to accumulate knowledge about social media since I think they are part of companies futur and I will be soon working."
"To enhance the webinar, I would have expected more deeper explanations about the different social networks platforms especially the ones about hospitality. Some of them are really interesting and not that well known from us, the next hospitality staff generation. However this webinar is really constructive and well organized, clear, concise and well illustrated".
