Traditional Marketing is focusing on a whole targeted market. It uses traditional supports such as notices, brochures, ads, etc. addressed to the entire targeted segment.
Influence Marketing focuses only on individuals that will have influence on potential customers. The targeted segment is usually a lot smaller but will have a better impact.
Influencer can be regrouped in different categories:
- Activists: They are really involved in their community
- Connected: They have a big social network
- Impact: They have impact on others and are trusted
- Active minds: They have various interests so they will have influence on different types of businesses
- Trendsetters: They are early adopters (or leave) depending on the trends
http://www.marketing-schools.org/types-of-marketing/influencer-marketing.html
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