Instagram Hotel

- An Influencer needs to get more than 10,000 Followers to get a comp' stay

- The Hotel is using Instagram to create everyday influencers they use Instagram posts as "incentives" to win free room nights for example, etc., using the hashtag #1988hotel. It appears really attractive for customers, they are coming to share their experience and they all become influencers by doing it, which will attract more customers that will want to do the same. 

- The Selfie Check-in Paid is at first "earned content" I think since the customers are posting pictures using the hotel hashtag. However, once the hotel post the picture on the lobby screen it becomes a "owned content" I think because the company have control over it.